The digital transformation offers a multitude of opportunities for trade. This does not only mean realising new ways of doing business through e-commerce. Rather, it is about understanding the customer's and the retailer's points of need and relationship. Moreover, the value creation of these points must be maximised through a 'digital solution'. However, this must not only be done with the end customer in mind. The internal stakeholders must also be included in the processes in order to exploit the potential of completely new forms of cooperation, creativity as well as internal communication.
The digital transformation changes the way products and services are designed, how people work together and how you can understand and rethink processes. adesso supports you in identifying the opportunities of digital transformations and fully exploiting the potential through the intelligent use of software and methods.
Digitalisation doesn’t just pose challenges to the retail sector – it also offers great opportunities: These range from addressing the customer in a personalised manner on the online store, to conducting transactions in-store or on the online store, right through to different online and offline sales channels that are harmonised with one another.
Whether it’s core business or customer processes, all procedures have to work seamlessly and efficiently in the digitalised world of retail. Optimising your processes will allow you to create added value both within the company and on a customer level. This is the only way that you will be able to withstand increasing pressure from competitors and remain competitive.
The digital transformation entails a wide array of change processes that need to be tackled head-on. We provide you with different methods that you can use to address high-priority problems within your company in a targeted way.
Whether portal developments, mobile customer communication or the development of mobile shopping portals - our references in the retail sector show how we have successfully supported companies in the retail sector in IT projects. Learn more about our projects and take a look at our daily work. Our clients in the retail sector include Agravis, Stadtparfümerie Pieper and Christ, a jewellery company.